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1. Create a resources page
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2. Focus on Broader Keyphrases
Are you looking to enhance your SEO strategy? One effective approach is to target more horizontal keyphrases. Broadening your keyphrase focus can help capture a wider audience and drive more traffic to your content.
Why Horizontal Keyphrases Matter
Horizontal keyphrases are broader, encompassing a wide range of related topics. For example, instead of targeting "SEO for small businesses," you might aim for "digital marketing strategies." This allows you to attract readers interested in various aspects of the topic.
How Videos Play a Role
Incorporating videos into your content strategy can significantly boost engagement and visibility. Videos are highly shareable and often rank well in search results. Consider creating informative videos that cover broad topics within your niche. This not only enhances user experience but also helps in capturing those valuable horizontal keyphrases.
Tips for Targeting Horizontal Keyphrases with Videos
- Create Comprehensive Content: Make sure your videos cover multiple facets of a broad topic.
- Optimize Video Titles and Descriptions: Use relevant horizontal keyphrases in titles, descriptions, and tags.
- Embed Videos in Blog Posts: Complement your written content with embedded videos to provide a richer user experience.
- Promote Across Platforms: Share your videos on social media channels, incorporating those all-important horizontal keyphrases.
By expanding your focus to include broader keyphrases and integrating engaging video content, you'll be well on your way to attracting a larger audience and boosting your online presence!
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